Getting Started With Instagram Ads On Oviond

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By Lauren de Vaal

updated 6 months ago

Connecting a new integration can often be tricky. How do you know if your account is set up correctly when you're working with so many different platforms? Sometimes something as simple as a permission level can prevent you from connecting that integration to Oviond. In this article, we will be helping you understand how to get started with Instagram Ads on Oviond. 

Instagram Ads Permissions

This one may seem a little intuitive, but before you try and connect Instagram Ads to Oviond, make sure your Instagram page is a Professional account. Follow these steps to switch from a personal Instagram account to a Professional account:


  1. Log into your Instagram account from your phone

  2. Go to Settings

  3. Select Account

  4. Select Switch to Professional account


If you already have a Professional account, please follow these steps:


  1. Go to Instagram from your phone

  2. Go to Settings

  3. Go to Account

  4. Go to Linked Accounts/Sharing to other apps (depends on the version of Instagram you have installed)

  5. Check that the Facebook page is connected there


If you have followed the steps above and your Facebook Page is connected to your Instagram account correctly, the next step is to link it to your Facebook Ads Business Manager. 


  1. Sign in to your Facebook Ads Business Manager account 

  2. Go into the Business Account that the Ad Account belongs under

  3. Select Business Settings

  4. On the menu on the left side, allocate the Accounts section and click on Instagram Accounts

  5. If the Instagram account does not appear in the list at this stage, you will need to follow the steps on Business Manager to add the Instagram Account to Business Manager. Continue with the next step if the Instagram account is already on the list

  6. Select the Instagram account and then click on Connected Assets

  7. If there are no Connected Assets, click on Add Assets and allocate the Facebook Ad Account and then click on Add (The Ad Account for this client needs to be featured under Connected Assets in order for the Instagram Ad Account and Facebook Ad Account to be linked)


The last step is to make sure that you are added as a “People” to the Ad Account. Follow these steps to ensure this is the case:


  1. Go to Business Settings

  2. Go to People

  3. Allocate your name on the list

  4. Check that the Ad Account is listed as an Assigned Asset, if not, click on Add Assets and allocate the Ad Account to your name.


Once the assets have been connected to the Instagram account, it is advised to refresh the integration token before attempting to reconnect the client project to the integration. Learn more about refreshing an integration token. 

Connecting Instagram Ads to Oviond

Let’s take a closer look at how to integrate Instagram Ads on Oviond 


  1. Make sure you are logged out of Facebook

  2. Select the Instagram Ads integration on Oviond’s integration page 

  3. A pop-up authentications page will appear. This will prompt you to log in to your Facebook account with your email and password

  4. A message will appear asking you to confirm that you give Oviond access to manage ads and ad accounts. 

  5. Click Ok

  6. Go through all the steps in the pop-up and once done you can choose the Ad Account you would like to connect to.

  7. Once done, click Save

Unable To Find Your Instagram Ad Account On Oviond

If you are still not able to connect your Instagram Ads account to Oviond, one of these issues could be preventing you from doing so:


You are not an admin of the Facebook page: Your Instagram account needs to be set up as a Professional account on Instagram and your personal Facebook profile needs to be set at the admin level. Only admin roles are able to connect via Facebook to an Instagram account on Oviond.


You set your account up on Facebook, not Instagram: If you set your Instagram profile up via Facebook instead of on your mobile device, this may have created some connectivity issues which could be preventing you from connecting your Instagram accounts successfully to Oviond. This can easily be fixed by following these few steps:

  1. Go to Instagram in your Facebook Settings and Disconnect Instagram from the page

  2. From your mobile, switch your Instagram account back to a Personal account

  3. Go through the steps of switching your Instagram account into a Professional account and follow the steps to connect to the current Facebook page

Note: Before going ahead with the above steps, make sure that you remove Oviond as a Business Integration from Facebook as well as log out of Facebook. This step is very important to make sure the connection is done correctly.



Boost posts through Facebook Ads: Please note that if you boost your post through Facebook Ads, the Instagram Ad account will not pull through onto Oviond. In order for you to get this data, you will need to use our Facebook Ads integration and pull by data view “Campaigns”. 

Re-authenticating Instagram Ads To Oviond 

Working with APIs means that sometimes your authentications will need to be refreshed for security reasons. There are two error messages to look out for that can indicate that the token needs to be refreshed: Error: You Have Encountered An Unknown Error or Error: Missing Or Incorrect Authentication Credentials. 


If you refresh your dashboard or your reports and you are prompted with the above error message, you will need to refresh your integration token. Learn more about how to refresh your integration token.


If you have followed these steps and are still not able to find your page, please contact support

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